# Amazon is just getting started

By [Brandon Donnelly](https://brandondonnelly.com) · 2017-04-01

amazon, cities, development, ecommerce, online-shopping, real-estate, retail, the-economist, uncategorized, urbanism

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![image](https://storage.googleapis.com/papyrus_images/ab025cefed9a87aee87282f911be1041.jpg)

The Economist has [an article up](http://www.economist.com/news/leaders/21719487-amazon-has-potential-meet-expectations-investors-success-will-bring-big) talking about what a behemoth Amazon has and will continue to become. Here are some interesting stats for you to think about:

*   More than half of every dollar spent online in America now goes to Amazon  
    

*   Amazon’s share price has increased 173% since the beginning of 2015 (12x faster than the S&P 500)  
    

*   With a market capitalization > $400 billion, it is the 5th most valuable company in the world  
    

*   92% of its value is supposedly being derived from profits expected after 2020 – they are playing the long game  
    

*   Investors believe that revenue will go from $136 billion (2016) to half a trillion over the next decade  
    

If I can buy something online, instead of in person, I will do it. And that very often leads me to Amazon. In fact, I bought [my new camera lens](http://brandondonnelly.com/post/158683016498/new-lens) from them last week. Many others seem to be doing the same.  

When I go to a store now it’s because I need something immediately or because I’m looking for a new experience. I want novelty and I want to feel something special when I walk in. That, or I just need groceries.

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*Originally published on [Brandon Donnelly](https://brandondonnelly.com/amazon-is-just-getting-started)*