# Amazon buys video doorbell company

By [Brandon Donnelly](https://brandondonnelly.com) · 2018-03-13

acquisition, amazon, amazon-acquisition, amazon-key, delivery-service, grocery-delivery, home-delivery, jeff-bezos, ring, ring-acquisition, tech, uncategorized, whole-foods

---

So [Amazon is buying Ring](http://www.dailyherald.com/business/20180310/heres-why-amazon-bought-the-doorbell-company-ring) (they make video doorbells, among other things) for north of $1 billion. Supposedly, it is the second largest acquisition that Amazon has ever made – the first was Whole Foods.

If you consider that Amazon is also looking to [enter the delivery business](http://brandondonnelly.com/post/171019692848/is-it-only-a-matter-of-time-before-amazon-enters), it should be obvious that they want to control everything related to the home delivery process.

For one, it likely enhances [Amazon Key](https://www.theverge.com/2017/10/25/16538834/amazon-key-in-home-delivery-unlock-door-prime-cloud-cam-smart-lock) and helps with the “porch pirate” problem. Apparently Amazon has had to [restrict same-day delivery](http://www.dailyherald.com/business/20180310/heres-why-amazon-bought-the-doorbell-company-ring) from some high crime neighborhoods because of this exact problem.

And there’s already [speculation](http://www.dailyherald.com/business/20180310/heres-why-amazon-bought-the-doorbell-company-ring) about what this could mean for grocery deliveries. Amazon needs to find a frictionless way to get your food orders into your refrigerator. 

There are also many possible tie-ins to Alexa/Echo. It’s probably safe to assume that Jeff Bezos sees a lot more than just a doorbell with a camera in it.

---

*Originally published on [Brandon Donnelly](https://brandondonnelly.com/amazon-buys-video-doorbell-company)*