I spent this morning filming a new short video for Junction House. My friends Adriana and Mateusz live in a beautiful boutique condominium building downtown. They are also raising their young daughter there, and using it as an office and design studio (he’s an architect). This is a story that we are looking to tell in a new campaign that we’ll be launching this fall, and so I very much appreciate them volunteering their time.
We talk about this a lot on the blog, but there are deep cultural biases in Toronto (and throughout North America) around single-family housing. But that is changing. For a variety of reasons, more and more people are choosing to live in multi-family buildings and to raise families within them. We believe that there are many benefits to this lifestyle choice, and that it is ultimately a positive thing for our cities. So that’s what we were discussing this morning.
Thank you both for your time, and thank you to Studio Haus for figuring out how to get the lighting right in a corner suite with copious amounts of natural light.