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Will “bleisure” travel become a thing?

According to this recent WSJ article, 60% of Marriott’s hotel stays in 2019 were for business travel. Given that this travel segment is believed to be one of the most permanently impacted by soul-sucking virtual meetings, the company has announced that it will be working to turn its hotels, or at least some of them, into “bleisure” destinations.

The idea here, as I understand it, is that if this pandemic does in fact result in greater work flexibility, but less business travel, then this could be a way to target people who are “working from anywhere.” Don’t travel for work; work while you travel, is I guess how you could spin this.

I’m not clear yet on how exactly this gets executed, but it sounds somewhat similar to the coliving/coworking spaces that currently cater to digital nomads and other location-agnostic professionals. Examples include companies like Outpost and Outsite.

Regardless of whether or not this is actually practical, productive, and scalable (it could be), I think the idea of working from different (and potentially exotic) locations all around the world is a compelling concept for many people. Especially right now after a year of mostly working from the kitchen table.

3 Comments

  1. rafik Awad

    I was thinking I would want to work from Miami for a week or so but Landing (hellolanding.com) only does month long leases. I think it is very important for me to have a second screen, it increases my work quality and productivity. I am not going to carry my second screen around. One of those startups should have a large screen easy to connect with laptop upon arrival! I think I would be sold…at least till things slow down with covid. Virtual life is a soul sucker for me(and many) indeed. I learn slower, and I don’t connect as well. I also feel disconnection between what my manager/coworkers think of me. I do not have a good read on how they feel about me via a screen/sometimes only voice.

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  2. Pingback: Will “bleisure” journey turn out to be a factor? - Zbout

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