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Tokyo-based BALMUDA delivers one sexy toaster

Founded in 2003, Tokyo-based BALMUDA refers to itself as a creativity and technology company that creates home appliances and other products designed to deliver “thrilling and wonderful experiences.” Last year they entered the US market with products such as The Kettle and The Toaster. A toaster is perhaps one of those things that isn’t usually described as being thrilling. But BALMUDA The Toaster is one beautiful toaster, and according to Monocle Magazine it has become a sleeper hit around the world. (The company went public last December in Tokyo and its share price is up nearly 80% at the time of writing this.) It has a special steaming technology that keeps bread moist on the inside and crispy on the outside. What you do is add 5 cc of water to the toaster before heating it up and that produces a thin layer of steam within the appliance. I never knew that my bread needed this, but clearly it does. Watching the latest movie from The Minimalists has taught me nothing. I hope these guys start shipping to Canada very soon.


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