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The Great Dispersion

It’s that time of year again. It’s time to make predictions for the upcoming year and time to look back on the ones we all got wrong from a year prior. I don’t recall many people (if any) predicting that a pandemic would cripple the global economy.

I like how Scott Galloway put it in his 2021 predictions post. It’s obviously better to be right than wrong, but it’s okay to be wrong. The value in writing down your thoughts is that it forces you to think. It’s the reasoning that matters. (It’s one of the reasons why some people write blogs.)

A key theme in Galloway’s predictions post is something that he calls “The Great Dispersion.” This involves two things: (1) The physical distribution of products and services over wider areas and (2) the bypassing of gatekeepers and other intermediaries (which is something the internet has always been good at).

You could interpret this as being directly antithetical to cities. Urbanism, after all, is all about agglomerations. But I think it’s more nuanced that that. Cities have generally always had both centralizing and decentralizing forces. The two can co-exist.

I will get into this in more detail in my own 2021 predictions post. But in the mean time, I would encourage you check out what Scott Galloway recently published, over here. And if any of you have any thoughts about what’s in store for us in 2021, please leave a comment below.

Don’t worry, it’s okay if you’re not right.

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