I don’t know about all of you, but I miss traveling. So let’s talk about Norway’s new passports, which just entered circulation. Designed by Neue, these new passports are the result of a design competition that was launched back in 2014. The goal of the competition was to come up with something that could very clearly express the Norwegian identity, as well as improve overall security (i.e. minimize forgery).
The solution, and one clear idea, is this:
Inside the passport and across each double page spread is a rendition of the Norwegian landscape. Mountains, lakes, streams, and probably a bunch of other beautiful things. But when you hold it under UV light, which is known to happen from time to time inside airports, each landscape image changes to a night view. It’s a simple and elegant solution that appears to solve two goals at once: identity and security.
And that’s usually how good design works. It feels both simple and elegant.