I just finished reading about an apartment building in Los Angeles that is currently retrofitting its amenity spaces to include, among other things, an appropriately spread out co-working space, two podcast rooms, and a TikTok studio. This latter amenity will be a roughly 100 square foot room with camera-ready lighting, tripods, and mirrors. It was described in the article as the perfect place for one or two people to create things and entertain themselves.
The gist of the article is that home offices are the new must-have amenity and that developers have started to rethink apartment amenities in light of this. But I also take this to be a sign of the times. We are living in a world of content creation. Whether you’re a so-called influencer or not, TikTok has, for a lot of young people, replaced many other forms of entertainment and everybody, at this point, probably needs their own podcast.
It is also true that there’s an “amenities arm race” going on within the apartment sector. This is nothing new and doesn’t have much, if anything, to do with this pandemic. Amenities have been how you differentiate your offering. And when you’re constantly selling (i.e. leasing all the time), they do become important. So here’s to podcast rooms and TikTok studios. If you had your pick, what kind of amenities would you like to see in your building?