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The Map: Geometry vs. geography

A friend of mine sent me this video today in a brief email that basically said, “you’re gonna love it.” Naturally he was right. It’s great. The 10-minute video is about how creative agency Work & Co rethought and redesigned New York City’s subway map for today’s digital age. Rather than a static map, which is historically how all cities have communicated their transit networks, they created a digital map that changes both as you interact with and as the network itself changes (closures, time of day, etc.). This means that they no longer had to make certain design compromises. They no longer had to choose between geometry (clarity of representation) and geography (accuracy of representation). The system does both.

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