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Barriers to entry: Salvador vs. Toronto

Netflix has a new docuseries out about Latin American street food. I watched two episodes of it last night. The first was about a chef from Buenos Aires, Argentina and the second was about a chef — named Dona Suzana — from Salvador, Brazil. Even if you aren’t necessarily into food shows, it’s a good way to remind yourself just how much you probably miss traveling right now.

The story of Dona Suzana is an interesting one. Before opening her restaurant, she was doing laundry in order to make ends meet. Then at one point, the City of Salvador came to her community in order to undertake a large construction project. They needed someone to cook food for the construction workers and so they asked her if she would do it.

Since she had always dreamed of being a chef, she jumped at the opportunity and took out a loan to buy everything she needed in order to fit out her kitchen. She cooked for the workers and everyone loved the food. But she never ended up getting paid. They stiffed her.

That turned her off cooking for a bit and it was not until a trio of graffiti artists were working in her community and looking for a place to eat that she tried her hand at it again. They offered to pay her in advance and persuaded her to make them something. She agreed and the food was a huge hit.

In fact, the group of artists loved the food so much that they made her a sign with the name “RéRestaurante” (titled this way because Dona has a stutter) and began sharing photos of her dishes on social media. All of a sudden she had people showing up at her door. And today she has people from all around the world showing up at her door.

This is a wonderful success story. But I think it also says something about land use policies. As far as I can tell from the episode, she setup her restaurant at her place of residence — a community along the waterfront where her husband fishes and where she uses his catches for her renowned dishes.

Here in Toronto, we are operating in an environment where if you try and setup a coffee shop in a residential “Neighbourhood” — like, for example, Contra at 1028 Shaw Street — you might spend a few years fighting with your neighbors and battling it out at LPAT hearings in order to get the appropriate permissions.

I’m not necessarily suggesting that we should do away with all zoning (or maybe I am). But I would like to draw your attention to this contrast. Because one has to wonder whether RéRestaurante Dona Suzana would exist today and be known around the world had the barriers to entry not been so low for her. Of course, had there been more rules, maybe she wouldn’t have gotten stiffed the first time around.

Either way, I am currently in the market for some dende oil.

Photo by Milo Miloezger on Unsplash

3 Comments

  1. Olivia Alvarenga

    As a Brazilian, it was great to read this last post !!! Very interesting article and I will definitely watch this docuseries !! For dende oil, you can find it at http://www.brazilianmarket.com, along with many other delicious foods from Brazil! And I think you can also find it at Padaria Toronto (Younge & Eglinton) and other Portuguese markets near St Clair West! Good luck and I hope you are planning on making a moqueca!

    Like

  2. Olívia Alvarenga

    Just to correct the website I gave you, it is brazilianmarket.ca and not .com!

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  3. Awh, you are talking about Street Food. Check out Street Food Asia. Bangkok street food vendors are renowned and an integral part of the culture, yet population growth and a changing real estate landscape are pushing them out (actually, the government is pushing them out for these reasons).
    All of the vendors’s stories are bittersweet…success amidst many obstacles.

    Like

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