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Electric vehicle startup Canoo launches first wave waitlist

LA-based startup, Canoo, is trying to rethink urban transport and, more specifically, how people use and consume electric vehicles. They aren’t planning on launching in Los Angeles until next year, but here’s what is apparent so far.

(1) The vehicles (pictured above) are far more utilitarian in their design — though still attractive. The focus does not seem to be on creating objects of desire, which is how cars have historically been sold.

(2) The interiors are more living room-like in their seating configurations. This makes them feel less like a car and more like public transit (or a prom party limo).

(3) The plan is for these vehicles to be available through a commitment-free monthly membership, as opposed to through a traditional lease or purchase option.

These features are the sorts of things that many have been predicting would happen. But they remain signals for the future of the “car.” They are also perfectly well suited to autonomy.

If you’d like to join their waitlist, you can do that here. I just did and apparently I’m #5967 in line. I have no idea when they hope to launch in Toronto, but who doesn’t love a good waitlist? The illusion of scarcity can be a powerful motivator.

Update: My position in line has improved to #229 because of all of the “referrals” generated by this post. Canoo has done a good job using their waitlist system to generate exposure and solicit early customer feedback.

Update: #46.

Image: Canoo

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