What a weekend.
Almost 4,000 people came through the Junction House sales office for our neon popup gallery. At one point throughout the day on Saturday, there was an over 1 hour wait to get in. The team had to implement a viewing time limit in order to keep the line moving.
The event surpassed all of our expectations in terms of visitors and buzz. Many of the local businesses in the area also experienced a pop in foot traffic as a result.
The Downtown Yonge BIA and Neon Demon Studio (as well as many others) did an incredible job coordinating and curating the exhibit. And we are thrilled to have played a small role in bringing it to life.
What is clear to me after this weekend is that people really love neon (and, of course, Instagramming said neon) and that there’s a market here in Toronto for a permanent museum. It’s going to happen.
For more information on our Junction House condominium project, click here.