Those of you who are regular readers of this blog know that I like to incorporate tech into the topics I cover here and that I follow a lot of venture capitalists. 

Well, I was reading Mark Suster’s recent post on why confidence is so important in (venture capital) fund raising and immediately thought that this audience may also find it interesting.

Maybe you’re trying to raise money for a real estate development project. Maybe you’re trying to start a small business. Or maybe you’re just interested in human psychology.

Here’s an excerpt from the post:

But confidence is CRITICAL in fund raising. Investors are human and humans want what they can’t have and what they perceive other people want. It’s human nature — just read Cialdini and others on this topic. We don’t think we work that way, we do. If you don’t act in demand, people will subconsciously know you’re not in demand.

It reminds me of one of my favorite lines from one of my favorite movies (which I have posted before on this blog):

“Now the trick is that we gotta look like we don’t need this shit and they give us the shit for free.“ –Mike Peters

There’s a lot of truth to that.