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What’s the realtor jiu-jitsu move?

Today’s post is a set of related questions for all of you.

Fred Wilson has a post up on his blog today called, The Jiu-Jitsu Move. It’s about how people often dismiss new technologies, market entrants, and/or consumer behaviours as silly; whereas the real power move is to embrace and leverage them. That’s what he is calling the jiu-jitsu move.

He gives a few examples, but for obvious reasons this one stood out to me:

I spent the day yesterday at a real estate industry event and talked to a lot of agents about the fact that their clients are often more informed than they are these days. I encouraged them to embrace that fact and use it to their advantage and not fear it. It is hard when you have grown up in an industry when your advantage was information and you no longer have that working for you.

For all the agents (and real estate consumers) who read this blog, I am curious if you agree with the above. Are consumers increasingly more informed than agents? I am sure that many of you will disagree. But if things are really changing, what should the jiu-jitsu move be?

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