The story is that Gayner was playing around with his new drone at a friend’s apartment next to “The Embassy” sign. This peaked his interest and so he went searching for more of these signs. This brought him to PublicArtInLA.com, which provides a comprehensive list of “buildings with historic neon signs” in the Los Angeles area.
And so a movie was born.
I’ll end with the below snippet from the opening paragraph of Public Art In LA. I don’t know about you, but I love these signs. I think they really do give rise to the magic of the night.
“Sometimes, urban renewal can be as simple as the relighting of a neon sign on Wilshire, Hollywood or Sunset boulevard, lights that recover the past and point to an equally bright urban future. Remnants of a lost Los Angeles, city of the mind, remembered and yearned for, the neon lights of L.A.–celestial fires of another sort, green, gold, ruby red, electric blue–guide us down the Wilshire corridor, up through Hollywood and out along Sunset Boulevard west. If Paris is the City of Lights, L.A. is the City of Neon, possessed of a comparable (yet antithetical) beauty and capable as well, like all great cities, of giving rise in the magic of the night to hungers of body, mind and spirit.” (Kevin Starr, “Landscape Electric; A program that renews the city’s urban spirit by relighting Philip Marlowe’s neon L.A.” Los Angeles Times, July 4, 1999.