I’ve written about co-living spaces before – here and probably elsewhere on this blog.
Well this morning, WeWork (the co-working startup currently valued at a cool $16 billion) unveiled its inaugural co-living space on New York’s Wall Street. It’s called WeLive and Vanity Fair describes it as “Soho House meets Airbnb meets a tricked-out Restoration Hardware storeroom, but for the Slack Set.”
Ultimately, this location at 110 Wall Street will have 600 fully furnished WeLive apartments, but they’re coming online in tranches. This first release includes 200 units. Here’s a bit of information on pricing from Fast Company:
“There are 200 units available—ranging from $1,375 per person in shared apartments to $2,000 for an individual studio—all with the option of either a month-by-month or yearly lease (a $125 monthly fee covers amenities). The apartments are about 450 square feet on average, with the largest units topping out at 1,000 square feet (one-bedroom apartments in the area, by comparison, range in prices from about $2,850 for 451 square feet to $3,500 for 700 square feet). Each apartment comes fully furnished, minimally decorated, and set up with cable and Internet at move-in.”
But this is not just about price. The WeLive concept is about creating a strong sense of community within the building. Every floor, for instance, has some sort of common area to foster interaction – a space for yoga classes, a laundry room with a big pool table, and so on.
I am interested in seeing how this concept pans out because I’ve had discussions before with people in the industry about how condos/apartments might be programmed to feel a bit more like hotels. Years ago, I even spoke to a major European company about trying to pioneer a model like this.
Because there’s something very social about being in a hotel – something that I really like. You can walk down to the lobby bar by yourself and you never know who you might meet. That’s not really the case in many multi-family buildings.
Now, part of that might have to do with the fact that people tend to be more open when they travel. But maybe WeLive can help create that kind of social interaction within the apartment building. I think that would be a positive thing.