I first learned about the work of Jonathan Segal back when I was in architecture school. And he was somebody I immediately admired.
At the time, I was struggling to figure out where I wanted to position myself between architecture and real estate development, and he was somebody who had seemingly figured it all out: he simply merged the two.
For those of you who are unfamiliar with Jonathan Segal, he has made a name for himself by being a pioneer of the “Architect as Developer” business model. That is, he acts as both the architect and the developer/client.
This business model isn’t going to suit everyone, but I suspect that we’ll see more of it in the future.
Of course, it doesn’t just have to be an architect acting as a developer. It could also be an architect and a developer joining forces or some other permutation. Whatever the case may be, design and innovation are central to business today and that’s why I think this model will only become more relevant.
Below is a short 3 ½ minute video about Segal’s latest project, called Mr. Robinson. It is located in San Diego. If you can’t see the video below, click here.
If you’d like to see the typical floor plans or rent one of the apartments (they start at $2,400/month), click here.
Now I’d be curious to hear your thoughts. Do you like the project?