When most people think of brands, I suspect that they think of companies, products and services. But what about the brand of your city? As cities continue to compete for talent in the global economy, brand is becoming a hugely important differentiator.
I just stumbled upon the Anholt-GfK City Brands Index and here’s their 2013 ranking:
4. New York
6. Washington D.C.
7. Los Angeles
The study looks at 6 key dimensions: presence, place, pre-requisites, people, pulse and potential.
What do you think of the above list?
Here’s a bit more information on how the index was prepared:
“The Anholt-GfK Roper City Brands Index measures the image of 50 cities based on more than 50 questions related to perceptions of their Presence, Place, Pre-requisite, People, Pulse and Potential. For the 2013 study, a total of 5,144 interviews were conducted in Australia, Brazil, China, France, Germany, India, Russia, South Korea, the United Kingdom and the United States. Adults age 18 or over who are online are interviewed in each country. Using the most up-to-date online population parameters, the achieved sample in each country has been weighted to reflect key demographic characteristics including age, gender, and education of the online population in that country. Fieldwork was conducted from May 8th to May 23rd, 2013.”